Tracking Foodborne Illness

For decades, one of the major challenges in managing food recalls was the time it took for researchers to establish the source of the contamination. In my time with Kroger, it was often frustrating when the company would receive a foodborne illness recall notice and begin the process of removing suspected product from store shelves […]

Share

Back Where I Started

For many years beginning in 1982, I worked at The Kroger Co. as corporate director of public relations. One of my top priorities was handling crisis communications during food recalls — those involving Kroger’s own manufactured items or national brand products sold in Kroger food stores. Each incident was vastly different, yet there were enough […]

Share

When a Crisis Really Hits Home–UPDATE

By Paul Bernish Since this blog first appeared, several publications have delved into the causes of Target’s security breach, and the results are not encouraging. The retailer, apparently, was extremely vulnerable to hacking and data theft. More ominously, its own security systems didn’t uncover the attack; that came from a malware expert who alerted Target […]

Share