Content Strategies (definition)— (1) Organizing statements, data, videos and images within a logical, cohesive and understandable framework. (2) The practice of conveying clear, comprehensive information about an entity or individual. (3) The coordinated messages by which companies and organizations communicate to their targeted audiences or constituencies.
Is the online information about your organization or service doing its job? Or is your organization’s content — its advertising, marketing, social media, newsletters and other collateral — a confusing, jumbled mess, like mismatched socks? We can help you straighten things out with clear, agile and effective online content strategies, and then help you design coordinated messaging that puts your best foot forward.