Crisis Communications (definition) — (1) The discipline of disseminating facts and concern amid extreme circumstances. (2) The practice of preparing and sharing factual information and relevant updates under pressure. (see also “crisis” planning): The creation, preferably in advance, of a plan about how to communicate effectively if or when a crisis occurs.
Crises can happen to the even the best managed companies. Yet many organizations are caught flat-footed when trouble strikes. We have years of crisis communications experience for major retailers, trade groups, government agencies, manufacturers and social service providers. We helped them dispel rumors, issue timely factual news releases, and prepare statements for their senior management that exuded confidence — and concern. Crisis communications is all about being prepared, and that’s what we’re prepared to do for you.