Back Where I Started

For many years beginning in 1982, I worked at The Kroger Co. as corporate director of public relations. One of my top priorities was handling crisis communications during food recalls — those involving Kroger’s own manufactured items or national brand products sold in Kroger food stores. Each incident was vastly different, yet there were enough […]

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In Social Media, Quality Tops Numbers

By Paul Bernish A new Gallup poll of business has revealed the not-so-startling finding that when it comes to online marketing, how many “followers” or fans you have is not nearly as critical to success as the quality and relevance to your brand of those who do follow you. Well, duh! It’s fair to say […]

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