By Paul Bernish A new Gallup poll of business has revealed the not-so-startling finding that when it comes to online marketing, how many “followers” or fans you have is not nearly as critical to success as the quality and relevance to your brand of those who do follow you. Well, duh! It’s fair to say […]

By Paul Bernish The leak of an internal New York Times report on what the media company needed to do to stay fully competitive was a revelation, to say the least.  What it mostly revealed was that old habits really do die hard. Take, for example, the Times‘ fabled obituaries, which for generations have been […]

By Paul Bernish Content — specifically the content that was once the purview of professional journalism — is the focus of an intense tug-of-war over quality, authority and transparency. On one side are the remnants of traditional media reporters and editors battling to preserve the quality of news in the midst of drastic change in […]

By Paul Bernish Since this blog first appeared, several publications have delved into the causes of Target’s security breach, and the results are not encouraging. The retailer, apparently, was extremely vulnerable to hacking and data theft. More ominously, its own security systems didn’t uncover the attack; that came from a malware expert who alerted Target […]